With three championship courses, Woburn Golf Club is one of the UK’s most prestigious sporting venues. The club’s previous material had a very predictably traditional tone of voice. Wanting to move the brand forward, they requested a more contemporary looking brochure and an identity that could transfer itself across all collateral.
The club prides itself on it’s rolling and undulating terrain set in beautiful woodlands. Therefore emphasis is placed on the photography of the course, which was shot at dawn and dusk to maximise the dramatic effect of high contrast and long shadows. The brochure has been very well received and the look was eventually applied across all Woburn Golf Club material.
Project
Brochure
Typography