London Eye Barracuda

As part of their expanding corporate hospitality sector, the London Eye purchased the Barracuda Thames river boat. After the vessel’s refit, which kept many of it’s Art Deco features, I had the task of creating a logo. The final design is clean and elegant using an Art Deco style typeface, with two graphic waves representing both the wake of the boat and the shape of a Barracuda’s head.

A new bank of images was also required for use across collateral material for the Barracuda’s restaurant, corporate functions and wedding packages. I was involved in the organisation of the two day photoshoot and assisted in the art direction.